CreativiTEA Blend
See how BRK blends bold ideas with measurable impact. There are 4 custom recipe ingredients, 4 ways we help brands.
Ingredients
- Branding – Get noticed
- Digital – Generate leads
- Email – Increase engagement
- Websites – Convert with confidence
Directions
- Contact BRK.
- Attend a discovery session.
- Receive a presentation with next steps.
- Watch as we mix the ingredients into a custom blend that drives results for you!
Creative Content Cooler
Summer
A refreshing raspberry lemonade tea that symbolizes the power of vibrant visuals and content to turn passive audiences into active followers.
Ingredients
- 1 cup (240 ml) hot water
- 1 raspberry hibiscus tea bag
- ½ cup (120 ml) lemonade (powdered or fresh)
- 1 tsp dried raspberries (optional)
- 1 lemon wedge (optional)
Directions
- Brew tea in hot water for 5-7 minutes. Remove tea bag or strain.
- Stir in lemonade. Chill, pour over ice.
- Garnish and remarket with relevance.
Pro Tip
They didn’t convert the first time? Sweeten the offer, try again.
Rebranding Thompson for Greater Impact
Refreshing the brand and amplifying the mission to strengthen communities across the South through trauma-informed care.
Introduction
Challenge
DRNX had the science and the product, but needed a brand that could match its energy and ambition. As they expanded into new retail channels and event activations, the DRNX team required a bold, unified identity across digital, physical and in-person experiences.
Solution
BRK Global Marketing led a full brand evolution, building out a vibrant visual identity system, redesigning the website and developing a suite of high-impact creative assets across social, point-of-purchase and tradeshows. From mobile-optimized motion graphics to flavor-coded in-store displays, we helped DRNX translate their performance-driven promise into an unforgettable brand experience.
The Results
A unified, high-energy brand system driving consistency across retail, web and social
Elevated digital presence with 3D visuals, motion content and a refreshed AWT story
Bold trade show presence at NRA Show 2025, setting the stage for industry expansion
Ongoing support powering social engagement, retail rollout and influencer collaborations
DRNX is proving it’s not just another beverage—it’s a category-defining movement. And this is only the beginning.
Introduction
Thompson is a mission-driven nonprofit expanding across the South, dedicated to strengthening children and families through trauma-informed care. BRK Global Marketing led the full rebrand and rollout of a high-impact awareness campaign to amplify their identity and expand community engagement.
Challenge
Thompson’s mission was strong, but public awareness lagged behind. They needed to boost visibility, drive traffic to their new site and inspire action from donors, volunteers and prospective foster parents—all while unifying their message across old and new markets.
Solution
We launched Changing Lives Changes Everything, a brand awareness campaign combining targeted ads, emotional storytelling, email, social content and regional activations—all optimized to maximize impact and engagement.
The Results
360% increase in website traffic
Strong growth in engagement and awareness
A renewed digital presence and brand foundation for future campaigns
Our Sweet Moments
Catch the latest from our world of tea, creativity and community.
We’re not just about creativity, we’re about CreativiTEA.
Contact Us
Address
1220 S Graham Street
Charlotte, North Carolina 28203
